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The Non-Tradable Bond

Working fathers are not taking paternity leave, why? Because they are afraid of losing out on work. The aim is to make them realize that the bond they share with their baby is non-tradable and much more important and shouldn't be missed out on. Encouraging them to invest in this bond  by taking paternity leave.

Finalist of The One Show Young Ones 2019 Merit
CW: Rohit Wani, Omkcar Shethe, AD: Hitarthy Shah, Ria Kulkarni

ria kulkarni • art director

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