In India, menstruating women are considered "impure". Due to which they are restricted by the society to do certain things like going to the temple. In some places, they are ostracised from home and made to live in menstrual huts, which has stirred many conversations in society. 

Indians also consider women to be forms of Goddesses.

#TheUnholyGoddess is a stunt that highlights this hypocrisy and makes people question their mindset about menstruation.